Strategic wayfinding is essentially about offering you the right information in the right place at the right time.

It is about reducing stress and complexity, not about adding signs and information. It is about working with the environment rather than against it.

During the planning and build phases of a project, a correctly conceived wayfinding strategy will not only aid the most efficient movement of all users in and around the space. It will also serve to rationalise the number of signs and information points required. Thus, reducing the materials and hardware costs substantially. While at the same time controlling complexity and visual noise known to impede navigation and increase stress.

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Less is More!

As sign manufacturer with the consultancy as part of the service we will look at ‘pure’ wayfinding where we can adapt products to meet individual needs. We are free to deliver a solution true to the first rule of wayfinding- ‘The least signs are the best solution’.

Our specialist skills and techniques enable us to analyse the needs of all user groups. We have an understanding of the in-built mechanisms we use to navigate, as well as the constraints of human conditioning. This enables us to produce the most effective solution possible. We avoid disorientation and confusion to achieve success at wayfinding.

NHS Wayfinding Guidelines.

The NHS Wayfinding Guidelines are intended to assist designers when creating wayfinding schemes for hospitals and healthcare premises. Its primary aims are:

  • To raise awareness of the need to implement efficient and effective wayfinding schemes.

  • To ensure that wayfinding schemes take into account any recommendations and requirements of current and future legislation, such as the Disabilities Discrimination Act.

  • To promote a consistent image at NHS sites by adoption of the NHS Corporate Identity Project.

Hospitals are often complex environments and hence very difficult to navigate. This is further complicated by the added stress and anxiety visitors to a building of this nature are already experiencing. Because of this, poor wayfinding tends to leave people feeling bewildered and confused to which direction they should go. It is the job of hospital wayfinding to guide a visitor through the site efficiently and consequently with minimum stress. This should allow them to reach their desired location efficiently and on time, consequently reducing the amount of stress experienced.

We believe people should be able to understand exactly where they need to be without having to ask a member of staff, consequently resulting in fewer unnecessary staff interactions.

Successful Hospital wayfinding aims to increase efficiencies across all communications, and as a result, help to tackle the problem of missed appointments costing the NHS each year millions of pounds each year.

© 2019 Masson Seeley & Company Ltd